First Watch



Here at First Watch, we begin each morning at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. Everything is made to order and freshness is never compromised. We don’t use heat lamps or deep fryers — we use only the finest ingredients possible for the freshest taste around. When you arrive, we welcome you with a pot — not just a cup — of our Project Sunrise coffee, along with complimentary newspapers and WiFi Internet access.


Fresh food is key but so is our fresh approach to friendly, fast and accommodating service. It’s all part of our You First™ service philosophy - doing whatever it takes to make your visit memorable and to keep you coming back for more. At First Watch, you’ll always have your very own pot of freshly brewed Project Sunrise Coffee, the ability to order anything on our menu anytime of day, the choice to substitute whatever you need to fit your dietary restrictions, free newspapers, free WiFi and the pleasure of taking your sweet time to enjoy every minute of your First Watch experience.

We love our communities more than bacon. That’s why we’ve partnered with awesome organizations like Share Our Strength for years – to help give back to our communities that have given First Watch so much. First Watch supports community events through sponsorships and in-kind donations.

Our Menu Philosophy

Our Story
No Kid Hungry Starts with


3251 N College Ave
Fayetteville, Arkansas 72703
United States

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Open Daily: 7:00 AM - 2:30 PM Closed on Thanksgiving & Christmas


First Watch: Eggs, Bacon, and Hope for the Future

First Watch: Eggs, Bacon, and Hope for the Future

in Community

It wasn’t all that long ago that there were no First Watch locations in Northwest Arkansas. But then came Fayetteville and Rogers. And now, there is a third location in Bentonville.

May 24, 2020

First Watch Breakfast, Brunch, and Lunch Is Far From Ordinary

First Watch Breakfast, Brunch, and Lunch Is Far From Ordinary

in Commerce

With so much so much feel-good freshness; First Watch is the new go-to for the greatest breakfast, brunch and lunch experience.

July 21, 2020

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